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| Author: | Vitell, S. J. |
| Title: | Consumer Ethics Research: Review, Synthesis and Suggestions for the Future |
| Journal: | Journal of Business Ethics
2003 : MAR, VOL. 43:1-2, p. 33-47 |
| Index terms: | BUSINESS ETHICS CONSUMER BEHAVIOUR ETHICS LITERATURE |
| Language: | eng |
| Abstract: | The marketing discipline has devoted considerable conceptual and empirical work to research on ethical issues. This is because marketing, in general, and the buyer/seller dyad, in particular, is where many ethical problems in business arise. This manuscript reviews and synthesizes most of the major research studies in the area of consumer ethics that have appeared since 1990. It examines both conceptual and empirical works with an objective of encouraging researchers to pursue research in the consumer ethics area. Toward this end, the paper also suggests directions for future research. The paper provides a substantial list of references on this subject. |
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