search query: @author Cole, S. / total: 10
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| Author: | Deacon, J. H. Forrester, M. Cole, S. |
| Title: | Challenges in product adoption |
| Journal: | Journal of Strategic Marketing
2003 : VOL 11:3, p. 187-200 |
| Index terms: | COMPANIES FOOD PRODUCTS SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) |
| Language: | eng |
| Abstract: | This article proposes a new marketing model. This model is developed to guide small and medium-sized enterprises (smes) and organisations in the field of food ingredients industry. Word-of-mouth communications´ strategic implications for food industry are also considered. |
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