search query: @author Sivakumar, K. / total: 10
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| Author: | Roy, S. Sivakumar, K. Wilkinson, I. F. |
| Title: | Innovation generation in supply chain relationships . a conceptual model and research propositions |
| Journal: | Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 61-79 |
| Index terms: | BUSINESS-TO-BUSINESS INNOVATION NEW PRODUCTS PRODUCT DEVELOPMENT SUPPLY CHAIN |
| Language: | eng |
| Abstract: | Between firm and various outside entities has been recognized an outcome of interaction. A conceptual model of innovation generation in buyer-seller relatioships in supply chains is developed in this article. The fact that consequences of interaction in buyer-seller relationships has created innovation generation in supply chain relationships is proposed. Internal and external factors which moderate the link between innovation generation and interaction is described. Finally managerial implications of this research is discussed and guidelines for future empirical research offered. |
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