search query: @indexterm SWOT analysis / total: 10
reference: 5 / 10
Author: | Jones, D. |
Title: | Radio: on the up? |
Journal: | Admap
2005 : VOL. 40:4, p. 48-50 |
Index terms: | Media research Radio industry Swot analysis |
Language: | eng |
Abstract: | The article takes a fresh look at an old-established minor medium. It discusses technology, revenue forecasts and creative challenges in the light of media. |
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