search query: @author McDonald, C. / total: 10
reference: 1 / 10
« previous | next »
| Author: | Boon, A. den McDonald, C. |
| Title: | How to manage your brand's communication |
| Journal: | Admap
2005 : VOL. 40:6, p. 35-37 |
| Index terms: | Brands Communication Marketing management Return on investment |
| Language: | eng |
| Abstract: | The article shows how an effective marketing dashboard is a flexible and valuable toll for managing brand communication. It also tells how the ability to monitor communications continuously online has given major advantages which is transfomed to communication management. |
« previous | next »
SCIMA