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| Author: | Strader, T.J. Inapudi, A. |
| Title: | User perceptions of mobile and online channels for purchasing financial products |
| Journal: | Journal of Internet commerce
2004 : VOL. 3:1, p. 91-101 |
| Index terms: | Electronic commerce Financial services Mobile commerce Purchasing |
| Language: | eng |
| Abstract: | Users' perceptions of costs and benefits of mobile versus online, PC-based, channels for accessing financial information and completing financial transactions are investigated in this study. The findings show that, in the financial services context, the mobile channel has no perceived advantage over the online channel. The older online channel has several perceived advantages related to transaction cost, risk, ease of use meeting financial goals and information accessibility. |
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