search query: @author Heath, R. / total: 10
reference: 5 / 10
| Author: | Heath, R. |
| Title: | "Ah yes, I remember it well!" |
| Journal: | Admap
2004 : MAY, VOL. 39:5 (450), p. 36-38 |
| Index terms: | advertising emotions |
| Language: | eng |
| Abstract: | Do people remember the ads they see? Does it make a difference, whether they do or do not? The article provides more solid evidence of the disconnect between recall and campaign effectiveness. |
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