search query: @author Douglas, S. P. / total: 10
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| Author: | Wind, Y. Douglas, S. P. |
| Title: | Comparative consumer research : the next frontier. |
| Journal: | Management Decision
1982 : VOL. 20:4, p. 24-35 |
| Index terms: | CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA