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| Author: | Brown, G.P. Havitz, M.E. Getz, D. |
| Title: | Relationship between wine involvement and wine-related travel |
| Journal: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:1, p. 31-46 |
| Index terms: | tourism travel wine industry markets consumption consumer behaviour Canada |
| Language: | eng |
| Abstract: | This paper examines the nuances of special interest wine markets in terms of day-to-day consumption and travel-related patterns. Based on previous involvement research a reliable and valid 15-item, 3-faceted Wine Involvement Scale (WIS) was developed. Respondents (n=161) recruited from wine clubs and events at a Canadian city were placed into one of 4 market segments based on their responses to the WIS. Although between market demographic differences were minimal, consumptive behaviours related to wine and wine tourism were consistent and profound (p < .05). |
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