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| Author: | Roberts, M. Pettigrew, S. |
| Title: | A thematic content analysis of children's food advertising |
| Journal: | International Journal of Advertising
2007 : VOL. 26:3, p. 357-367 |
| Index terms: | advertising children food |
| Language: | eng |
| Abstract: | There is an existing uncertainty as to whether attitudes and behaviours modelled in food advertising are influencing children's diets. An audit of food advertising aimed at children was made to study elements that may influence children's food socialisation. The study was conducted in Australia during children's morning programming. The themes evident in the ads were the prevalence of grazing, the denigration of core foods, exaggerated health claims, and the implied ability of certain foods to enhance popularity, performance and mood. |
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