search query: @author Rugman, A.M. / total: 10
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| Author: | Rugman, A.M. Verbeke, A. |
| Title: | A regional solution to the strategy and structure of multinationals |
| Journal: | European Management Journal
2008 : OCT, VOL. 26:5, p. 305-313 |
| Index terms: | multinational companies integration strategic management markets selling |
| Freeterms: | transnational solution regional strategy |
| Language: | eng |
| Abstract: | The transnational (hereafter as: trln.) solution (as: sln.) developed by Bartlett and Ghoshal is found to be suitable for merely a few special cases of multinational enterprise (MNE) strategy and structure (here as: s-and-s). MNEs are in need of regional, not trln. s-and-s., as most of their assets and sales (here as: a-and-s.) are within their home region. This paper provides data on the regional (as: rgl.) dimension of a-and-s. of the world's largest 500 MNEs. It is explored how the empirical reality of a rgl. concentration of a-and-s. imposes a regional rather than the trln. sln. |
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