search query: @freeterm prospect theory / total: 10
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| Author: | Nicolau J. L. |
| Title: | Differentiated price loss aversion in destination choice: The effect of tourists' cultural interest |
| Journal: | Tourism Management
2011 : OCT, VOL. 32:5 p. 1186-1195 |
| Index terms: | tourism |
| Freeterms: | destination choice loss aversion prospect theory cultural interest |
| Language: | eng |
| Abstract: | This paper looks into the differentiated effects of loss aversion depending on whether individuals show cultural interest when selecting a destination. Based on the fact that perceived value implies not only sacrifices but also the expectations of a certain level of quality and prospects of satisfaction, together with the idea the Prospect Theory applies to tourism prices, the paper states the hypothesis that interest in culture when choosing a destination lowers people's loss aversion. |
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