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| Author: | Haedrich, G. |
| Title: | Entwicklung von Marketingstrategien. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1983 : AUG, VOL. 5:3, p. 175-180 |
| Index terms: | MARKETING PLANNING STRATEGY |
| Language: | ger |
| Abstract: |
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