search query: @author Stern, L. W. / total: 10
reference: 5 / 10
| Author: | Achrol, R. S. Reve, T. Stern, L. W. |
| Title: | The environment of marketing channel dyads : a framework for comparative analysis. |
| Journal: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 55-67 |
| Index terms: | MARKETING CHANNELS DYADS MARKETING THEORY MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA