search query: @author McComas, M. / total: 10
reference: 9 / 10
| Author: | McComas, M. |
| Title: | The hard sell comes to software. |
| Journal: | Fortune
1984 : SP 17, VOL. 110:6, p. 45-46, 48 |
| Index terms: | MARKETING SOFTWARE ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA