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| Author: | Antoine, J. Serraf, G. |
| Title: | Qu'est-ce que le marketing aujourd'hui. |
| Journal: | Revue Francaise du Marketing
1984 : NOV-DEC, 100, p. 5-10 |
| Index terms: | MARKETING MARKETING SYSTEMS MARKETING MIX CORPORATE STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA