search query: @author Andreasen, A. R. / total: 10
reference: 2 / 10
| Author: | Andreasen, A. R. |
| Title: | 'Backward' market research. |
| Journal: | Harvard Business Review
1985 : MAY-JUN, VOL. 63:3, p. 176, 180, 182 |
| Index terms: | MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA