search query: @author Krieger, A. M. / total: 10
reference: 9 / 10
| Author: | Green, P. E. Krieger, A. M. Schaffer, C. M. |
| Title: | Quick and simple benefit segmentation. |
| Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 9-17 |
| Index terms: | SEGMENTATION ADVERTISING MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA