search query: @author Shimp, T. A. / total: 10
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| Author: | Shimp, T. A. |
| Title: | Do incomplete comparisons mislead? |
| Journal: | Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 21-27 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH CONSUMER PROTECTION |
| Language: | eng |
| Abstract: |
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