search query: @author Douglas, S. P. / total: 10
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| Author: | Johansson, J. K. Douglas, S. P. Nonaha, I. |
| Title: | Assessing the impact of country of origin on product evaluations : a new methodolical perspective. |
| Journal: | Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 388-396 |
| Index terms: | CONSUMER SATISFACTION MARKETING MODELS PRODUCT DEVELOPMENT MARK OF ORIGIN |
| Language: | eng |
| Abstract: |
SCIMA