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Author:Harvey, M. G.
Ronkainen, I. A.
Title:International counterfeiters : marketing success without the cost or the risk.
Journal:Columbia Journal of World Business
1985 : FALL, VOL. 20:3, p. 37-45
Index terms:CURRENCY
FRAUD
MULTINATIONAL COMPANIES
USA
MARKETING PROFITABILITY
Language:eng
Abstract:
SCIMA record nr: 46108
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