search query: @author Shimp, T. A. / total: 10
reference: 6 / 10
Author: | Shimp, T. A. Kavas, A. |
Title: | The theory of reasoned action applied to coupon usage. |
Journal: | Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 795-809 |
Index terms: | CONSUMER BEHAVIOUR BRAND LOYALTY SALES PROMOTION TRADING STAMPS |
Language: | eng |
Abstract: |
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