search query: @author Zuberbühler, M. / total: 10
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| Author: | Zuberbühler, M. |
| Title: | So entwickeln wir Erfolgsstrategien. Ein Vorgehenskonzept mit Erfahrungstips aus der Strategieberatung. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1987 : VOL. 56:2, p. 97-100 |
| Index terms: | CORPORATE STRATEGY SUCCESS |
| Language: | ger |
| Abstract: | The management must be able to answer the following questions when elaborating its strategies for success. Firstly: do they know the rules of the game in the branch in question, respectively the business units? Secondly: what are the company's capabilities? And finally, what competitive position and mode of behavior is the company striving for in the market and towards its competitors? The report draws the importance of applying for consultation company's services and the necessity of strategy control. |
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