search query: @author Powers, T. L. / total: 10
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| Author: | Powers, T. L. |
| Title: | Breakeven analysis with semifixed costs. |
| Journal: | Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 35-41 |
| Index terms: | BREAK-EVEN ANALYSIS INDUSTRIAL MARKETING |
| Language: | eng |
| Abstract: | Break-even analysis is a commonly used tool for decision-making by industrial marketers. The break-even technique can be utilized in many different ways to make decisions including return on investment criteria, required market shares, and different distribution alternatives. The traditional break-even methodology is examined and a method is described to include semifixed expenses to make the tool more applicable to situations typically encountered by industrial marketing managers. |
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