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| Author: | Antoine, J. Santini, G. |
| Title: | Fusion techniques : alternative to single-source methods? |
| Journal: | European Research
1987 : AUG, VOL. 15:3, p. 178-187 |
| Index terms: | MEDIA RESEARCH |
| Language: | eng |
| Abstract: | An analysis of the principles of fusion, its use as a complementary technique and the way it can provide workable solutions for eventual shortcomings of single-source methods. The review covers the probabilistic nature of the method, a technical outline of the method, the validation of fusion processes, present and future developments, a case study, and socio-economic, press audience and radio-television audience variables. |
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