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Author:Spekman, R. E.
Stern, L. W.
Title:Environmental uncertainty and buying group structure: an empirical investigation.
Journal:Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 54-64
Index terms:CONSUMER BEHAVIOUR
DECISION MAKING
ORGANIZATIONAL BEHAVIOUR
PURCHASING
Language:eng
Abstract:
SCIMA record nr: 5628
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