search query: @author Smith, R. E. / total: 10
reference: 9 / 10
| Author: | Smith, R. E. Hunt, S. D. |
| Title: | Attributional processes and effects in promotional situations. |
| Journal: | Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 149-158 |
| Index terms: | ADVERTISING CONSUMER INFORMATION INFORMATION THEORY |
| Language: | eng |
| Abstract: |
SCIMA