search query: @author Gorb, P. / total: 10
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| Author: | Gorb, P. |
| Title: | Projects not cases : teaching design to managers. |
| Journal: | Management Education and Development
1987 : WINTER, VOL. 18:4, p. 299-307 |
| Index terms: | MANAGEMENT EDUCATION DESIGN MANAGEMENT PROJECTS CASE STUDIES |
| Language: | eng |
| Abstract: | Teaching of design in business schools or on general management programmes is still new. The main purpose of this paper is to suggest to design teachers the importance of using the project method as a way of teaching this subject instead of case method. London Business School has always used the project method. |
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