search query: @author White, R. E. / total: 10
reference: 5 / 10
| Author: | White, R. E. |
| Title: | Generic business strategies, organizational context and performance : an empirical investigation. |
| Journal: | Strategic Management Journal
1986 : MAY-JUN, VOL. 7:3, p. 217-231 |
| Index terms: | STRATEGIC MANAGEMENT ORGANIZATIONAL STRUCTURE COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: | Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest that the fit between generic business strategy and the internal organization of multi-business companies does have an effect upon business unit performance. It is empirically shown that the strategy-structure-performance paradigm has relevance for the business unit level in multi-business firms. |
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