search query: @author Goodhardt, / total: 10
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| Author: | Barwise, T. P. Ehrenberg, A. S. C. Goodhardt, G. J. |
| Title: | Audience appreciation and audience size. |
| Journal: | Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 269-289 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY ATTITUDES COMMUNICATION COMPETITION CONSUMER BEHAVIOUR INFORMATION |
| Language: | eng |
| Abstract: |
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