search query: @author Monroe, K. B. / total: 10
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| Author: | Rao, A. R. Monroe, K. B. |
| Title: | The effect of price, brand name, and store name on buyers' perceptions of product quality: an integrative review |
| Journal: | Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 351-357 |
| Index terms: | BRANDS PRODUCTS PRICES |
| Language: | eng |
| Abstract: | Previous research that has examined the effects of price, brand name, and store name on product quality perceptions is integrated. The meta- analysis suggests that the relationships between price and perceived quality, and between brand name and perceived quality are statistically significant.But the positive effect of store name on the perceived quality is small and statistically insignificant. |
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