search query: @author Krieger, A. M. / total: 10
reference: 5 / 10
| Author: | Green, P. E. Krieger, A. M. Zelnio, R. N. |
| Title: | A Component Segmentation Model with Optimal Product Design Features |
| Journal: | Decision Sciences
1989 : SPRING, VOL. 20;2, p.221-238 |
| Index terms: | MARKETS MARKET SEGMENTATION |
| Language: | eng |
| Abstract: | In componential segmentation the researcher is interested in decomposing survey respondents' evaluations of conjoint-designed product descriptions into separate contributions. These contributions are caused by stimulus attributes, respondent attributes, and/or conjoint-designed situation attributes. The present paper extends earlier research by presenting a procedure for finding optimal market segments for given products and vice versa. The model uses ANOVA-type formulation of componential segmentation. |
SCIMA