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| Author: | Robertshaw, N. |
| Title: | U.S. majors' video promo stirs indie row |
| Journal: | Billboard
1987 : DEC 5, VOL. 99:49, p.3 |
| Index terms: | |
| Freeterms: | One-year campaign, Protests, Aims |
| Language: | eng |
| Abstract: | Five Hollywood major video companies plan to launch a one-year advertising campaign in 1988. Their aim is to squeeze the indies (independent distributors).A group of British indies including Virgin, Veston, and Palace protests against the move endangering their future. Warner's Rozallo explains their campaign is not against these reputable companies but against the distributors operating on the periphery of the business. |
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