search query: @author Rugman, A.M. / total: 10
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| Author: | Rugman, A.M. Verbeke, A. |
| Title: | Multinational corporate strategy and the Canada-U.S. free trade agreement. |
| Journal: | Management International Review
1990 : VOL. 30:3, p. 253-266 |
| Index terms: | CORPORATE STRATEGY MULTINATIONAL COMPANIES TRADE AGREEMENTS CANADA USA |
| Language: | eng |
| Abstract: | In Canada there are two sets of multinationals (MNEs): USA subsidiaries in Canada and Canadian-owned MNEs, the latter operating mainly in the United States. Their strategic planning is affected by environmental changes in international trade and investment policies. A new model is developed to assist in analyzing and predicting the changes in competitive strategies undertaken by the two sets of MNEs in response to the Canada-USA Free Trade Agreement. Different sources of competitive advantage are specified. Some aspects of adjustment by Canadian-owned MNEs are studied first, then the adjustment by USA subsidiaries in Canada is examined. Both sets of MNEs have adapted their policies to the global trading regime. |
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