search query: @author Hoyer, W. D. / total: 10
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| Author: | Jacoby, J. Hoyer, W. D. |
| Title: | The misscomprehension of mass-media advertising claims: a re-analysis of benchmark data. |
| Journal: | Journal of Accounting Research
1990 : JUN-JUL, VOL. 30:3, p. 9-16 |
| Index terms: | PUBLICITY MASS COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA