search query: @author Raithel, H. / total: 10
reference: 9 / 10
| Author: | Raithel, H. |
| Title: | Small is useful |
| Journal: | Manager Magazin
1990 : APR, VOL. 20:4, p.246-253 |
| Index terms: | ENVIRONMENT ENVIRONMENTAL PROTECTION |
| Language: | ger |
| Abstract: | Packaging of the articles often leave more mess than it can be born by the environment. Procter & Gamble do something against it. Ecological thinking is a strategic task in product management. They say it is worth. The author discusses the firm's measures for dealing with waste. |
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