search query: @author Raithel, H. / total: 10
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| Author: | Raithel, H. |
| Title: | Die Jagd is auf |
| Journal: | Manager Magazin
1990 : OCT, VOL. 20:10, p.268-277 |
| Index terms: | ADVERTISING COMMUNICATION MASS COMMUNICATION |
| Language: | ger |
| Abstract: | The author discusses the new situation in advertising market. The enterprises try to decrease their advertising budget or to make it at least more efficient. To chose the right media and the right place is not so easy. The efficiency of the advertising agencies is analysed, examples of success are shown. |
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