search query: @author Hoyer, W. D. / total: 10
reference: 3 / 10
Author: | Anderson, W. T. Hoyer, W. D. |
Title: | Marketing in the age of intelligence: the case for control. |
Journal: | European Journal of Marketing
1991 : VOL. 25:8, p. 32-54 |
Index terms: | MARKETING THEORY MANAGEMENT CONTROL MANAGEMENT PHILOSOPHY |
Language: | eng |
Abstract: |
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