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| Author: | Anderson, W. T. Hoyer, W. D. |
| Title: | Marketing in the age of intelligence: the case for control. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:8, p. 32-54 |
| Index terms: | MARKETING THEORY MANAGEMENT CONTROL MANAGEMENT PHILOSOPHY |
| Language: | eng |
| Abstract: |
SCIMA