search query: @indexterm CONSUMER EXPECTATIONS / total: 100
reference: 47 / 100
Author: | Huisman, D. |
Title: | Mesurer la sensibilit` au prix de produits complexes. |
Journal: | Revue Francaise du Marketing
1992 : 137, p.5-16 |
Index terms: | PRICES CONSUMER EXPECTATIONS CONSUMER BEHAVIOUR PRODUCT IMAGE |
Language: | fre |
Abstract: |
SCIMA