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| Author: | Munkelt. I. Plehwe, K. Link, J. |
| Title: | Database Marketing: Wie Sie von Ihren Informationen profitieren. |
| Journal: | Absatzwirtschaft
1995 : OCT, p. 101-102, 104-105, 108-112 |
| Index terms: | MARKETING DATA BASES CUSTOMER RELATIONS CONSUMER EXPECTATIONS INFORMATION SYSTEMS |
| Language: | ger |
| Abstract: |
SCIMA