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| Author: | Sabel, H. |
| Title: | Wie Marketing antworten sollte: Umfeldveränderungen. |
| Journal: | Absatzwirtschaft
1996 : JUL, p. 38-40, 42, 44 |
| Index terms: | MARKETING STRATEGY SOCIAL ENVIRONMENT CHANGE CONSUMER EXPECTATIONS PRODUCT SOURCING |
| Language: | ger |
| Abstract: |
SCIMA