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| Author: | Bloemer, J. Ruyter, K. de |
| Title: | On the relationship between store image, store satisfaction and store loyalty |
| Journal: | European Journal of Marketing
1998 : VOL. 32:5/6, p.499-513 |
| Index terms: | consumers shops consumer satisfaction |
| Language: | eng |
| Abstract: | There is some evidence that store loyalty may be positively related to store image. However, it has remained unclear what the exact relationship between satisfaction, image and loyalty in a retail setting is. A model describing this relationship is proposed in this article. Consumer loyalty towards the store is explored by distinguishing between different types of satisfaction and loyalty. |
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