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| Author: | Diaz Maroto, L.F. |
| Title: | La gestion por categorias. |
| Journal: | Direccion y Progreso
1999 : JUL-AUG, 166, p.45-48 |
| Index terms: | DISTRIBUTION CONSUMER INFORMATION CONSUMER RESEARCH CONSUMER EXPECTATIONS |
| Language: | spa |
| Abstract: |
SCIMA