search query: @indexterm CONSUMER EXPECTATIONS / total: 100
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| Author: | Moreau, C.P. Markman, A.B. Lehmann, D.R. |
| Title: | "What is it?" Categorization flexibility and consumers' responses to really new products |
| Journal: | Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 489-498 |
| Index terms: | CONSUMER EXPECTATIONS CONSUMER INFORMATION NEW PRODUCTS |
| Language: | eng |
| Abstract: | To understand really new products, consumers face the challenge of constructing new knowledge structures rather simply changing existing ones. In this study two experiments are used to demonstrate how consumers use cues from multiple categories to develop expectations about and preferences for new products. |
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