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| Author: | Landell-Mills, W. |
| Title: | What "the future" means for brands |
| Journal: | Admap
2004 : MAY, VOL. 39:5 (450), p. 47-49 |
| Index terms: | brands consumer expectations future |
| Language: | eng |
| Abstract: | What does the future hold? Consumer expectations are explored and it is considered, how they could influence brand strategies. |
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