search query: @indexterm CONSUMER EXPECTATIONS / total: 100
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| Author: | Clark, J. |
| Title: | Connecting with consumers |
| Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 20-22 |
| Index terms: | consumer expectations customer relations segmentation |
| Language: | eng |
| Abstract: | It is argued in this article that customer segmentation without real insight fails to meet customer expectations. |
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