search query: @indexterm Shops / total: 100
reference: 76 / 100
Author: | Negro, Y. |
Title: | Le positionnement : une arme pour le petit commerce specialise = Positioning : a weapon for small specialized trade. ( *NUX ) |
Journal: | Revue Francaise du Marketing
1985 : MAY-JUL, 103, p. 19-37 |
Index terms: | POSITIONING SHOPS FRANCE CONSUMER RESEARCH |
Language: | fre |
Abstract: |
SCIMA