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| Author: | Kroeber-Riel, W. |
| Title: | Die inneren Bilder der Konsumenten. Messung - Verhaltenswirkung - Konsequenzen für das Marketing. (!Memory) (!Empirical research) |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1986 : MAY, VOL. 8:2, p. 81-86, 88-96 |
| Index terms: | BRANDS SHOPS IMAGE CONSUMER BEHAVIOUR |
| Language: | ger |
| Abstract: |
SCIMA