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| Author: | Heidel, B. Müller-Hagedorn, L. |
| Title: | Plazierungspolitik nach dem Verbundkonzept im stationären Einzelhandel. Eine Wirkungsanalyse. (!Layout) |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:1, p. 19-26 |
| Index terms: | PRODUCTS RETAILING SHOPS PLANNING |
| Language: | ger |
| Abstract: | It is an important problem in retail shops how to display goods (how to group them, how to split up place between them etc.). There are theoretical considerations related to this problem (time requirement of shopping, possibility of comparison, catching the eye of the consumer etc.). The results of an experiment are presented which proved that placing complementary goods (sausage and mustard) together increases turnover. |
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