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| Author: | Brown, J.L. |
| Title: | Synopsis |
| Journal: | Management Accounting (London)
1988 : MAR, VOL. 66:3, p.60-61 |
| Index terms: | HUMAN RESOURCE ACCOUNTING MULTINATIONAL COMPANIES MARKETING CONCEPT |
| Language: | eng |
| Abstract: | Review of human resource accounting systems. measuring performance in multinational corporations, related to overseas manufacturing subsidiaries and group turnover. Review of the marketing concept in U.K. business and simplistic approaches. Costing fact and fiction, related to the control of an investment. Corporate culture and the self-appraisal system, related to company training. |
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